Like historic buildings need careful restoration, organisations need similar rejuvenation. In Dresden, a city distinguished by its classical architecture, the municipality has taken ambitious measures to modernise and make a digital leap.
A ‘catch 22’ problem
With a swiftly retiring workforce, Dresden is looking at a catch 22 problem: It needs to recruit up to 2000 new and more digitally capable employees to stay in operation – but will those talents want to join a seemingly antique workplace where paper is the main method of storing information?
To overcome the deadlock, Dresden has decided to work on both problems in one go; it is time for ambitious organisational changes and a digital transformation. To ensure the transformation will be successful, Ramboll Management Consulting was hired to develop a modernisation plan that will be rolling out from now until 2030.
As the city’s end-goal is digitalising the organisation and its processes with employee well-being and engagement in mind, the solution draws on many of Ramboll Management Consulting’s multidisciplinary competencies.
The plan lays out the potentials of digitalisation while safeguarding against the classic pitfalls of organisational changes. Dominik Benke, Ramboll's project lead, explains:
- Our solution encompasses large-scale digitisation, demographical-, motivational-, and integrational analysis with the goal of creating one of Europe’s biggest future-proof, sustainable public workplaces. It is a dream-project for anyone in my field, and I am looking forward to watching it unfold.
The backbone in Dresden’s wide-ranging 2030-plan is about modernising and optimising the entire organisation. The municipality has well-functioning yet isolated subdivisions. This will be solved by organisational restructuring, improved communication procedures, and a flatter organisational structure.
The optimisations will, in turn, be supported by change management of the municipality’s new, digital agenda - tailored with insights from employee -surveys, -interviews, and -workshop enquiries.
In addition to normal churn, Dresden’s municipality will lose two thirds of its staff by 2030 to retirement. Some 2000 colleagues. Hence, the city is doomed to work on its employer image to attract new employees.
Therefore, providing surveys, interviews, and statistical analysis of how the municipality is perceived within their target group on social media, Ramboll helped Dresden craft an employer branding strategy as part of the modernisation plan. The work will help the municipality build an employer brand that reflects its digital and organisational ambitions to appeal to its potential recruits.
With employee involvement as point of departure, Ramboll’s assistance also set the empirical frame on how Dresden’s new, 200-million-euro town-hall best supports the organisational changes. Replacing Dresden’s dilapidating 19th-century town hall will furthermore fuel the municipality’s aim to be an attractive workplace while landmarking the city’s sustainable, digital agenda.
What we delivered
- Analyses and improvement of processes, digitalisation, workplace psychology, health, and stakeholder relations.
- Workshops, interviews, surveys, management training, and more.
- An all-in HR- and employer branding strategy that considers everything from marketing to employee training.
- Recommendations on how to build the new city hall in synergy with the organisational changes.
- Change management to stimulate a smoother transformation to a future-proof, digitally enabled municipality